Industry
Tech
Client
IBM X Wired
The Ai Effect. Putting The Human Back In To AI.
OVERVIEW
IBM and WIRED partnered on The AI Effect, a four part series exploring the role of AI across different industries and areas of everyday life. Creative Armour contributed to the illustration & 3D animations, helping translate complex technologies and ideas into visual stories that could be understood without relying on literal representations.
CONCEPT
Conceptually, the world before AI is rigid, muted and uniform. As AI is introduced, the environment gradually shifts toward a more organic and expressive visual language. Structure becomes fluid, colour emerges, and the system feels more adaptive and human-centred. This contrast between the existing state and a possible future was essential in making the impact of AI tangible without relying on literal metaphors.
PROCESS
When we started designing the scenes for the episode about our planet, there were many different environments and ideas that needed to be communicated visually. The episode moves through landscapes, solar systems, topographical maps and other ambitious subjects, all of which had to be translated into a cohesive and visually striking animation style.
VISUAL APPROACH
The visual style continued to evolve throughout the process. Some early styleframes differ from the final output, reflecting how the direction shifted during the proces. We chose to include both the initial explorations and the final result to show not only where the project landed, but how the visual thinking developed along the way.
STORYBOARD
Behind-the-scenes storyboard snippets from episode four, illustrating how the episode's most memorable moments were planned and visualized.
STORYBOARD
These storyboard snippets are from Episode One. They show how the initial sketches evolved into what became the final animation.
CREDITS
CLIENT
IBM X WIRED
DIRECTOR
Theo Williams
CREATIVE DIRECTOR
David Godfrey
MOTION DESIGNER
James Harford
3D ANIMATION
Roel Minten, James Harford
ILLUSTRATION & STORYBOARD
Sem Kuipers
ANIMATOR
Robin Lane-Roberts
DISCIPLINES
▪ Creative Direction
▪ Illustration
▪ 2D & 3D Animation